HOW DID WE GET HERE?
In 1930, the average woman had just 36 items in their closet. Today, it’s 120.
Back then, clothes cost a lot more, so people only bought what they loved and needed. But now, sometimes we buy clothes just because they’re cheap.This creates CLUTTER, in our homes, hearts, and minds. And the more we collect, the more retailers sell.
WHAT IS A CAPSULE?
Capsule Wardrobe (n): a smaller wardrobe full of thoughtfully-chosen items you can easily mix and match
Before a Capsule Wardrobe
With a Capsule Wardrobe
Why a capsule wardrobe works.
IT STARTS WITH CLOTHES YOU OWN AND LOVE
Your wardrobe already has gems. You may just need to work to uncover them.
REDUCES THE NUMBER OF DECISIONS
Having a smaller wardrobe reduces your decision making, saving your brainpower for when you need it most.
CREATES A COHESIVE, SIGNATURE STYLE
Mixing and matching “signature items” with quality basics will define your style and help achieve an effortless look.
IT’S A PRACTICE, LIKE YOGA
It’s a new way of thinking about clothes that you engage in over and over again to become more mindful and free.
Live more, own less
A capsule wardrobe is rooted in who you are, not what you buy.
It’s a radical act against consumerism. It’s letting go of all the things you were told about style and embracing who you actually are (and who you can be).
It’s becoming fully untamed, ready to explore.
Join thousands of people who are living a bigger life with a smaller wardrobe.